Lululemon and Fanatics, renowned for their unique and stylish collections, have come together to introduce a premium fan apparel line for NHL enthusiasts. This collaboration is set to redefine gameday attire with a fusion of performance and style, starting on October 29 across various retail outlets and online platforms.
The inaugural collection will showcase 11 NHL teams for the upcoming 2024-25 season, with plans to expand to encompass all 32 teams by the following season. Celeste Burgoyne, President, Americas, and Global Guest Innovation at lululemon, expressed their passion for hockey and the excitement surrounding this partnership. The collection will feature iconic lululemon products tailored for both men and women, embellished with team logos on items like the Scuba Hoodie, Align Pant, and Metal Vent Tee.
NHL’s Chief Brand Officer Brian Jennings also shared his enthusiasm for this collaboration, stating that the premium collection will be available at team stores, select Lids stores, and NHLShop.com. The campaign features prominent NHL players like Connor Bedard, who was recently honored with the Calder Trophy and is now a lululemon ambassador. Bedard, accompanied by other notable players, stars in the creative campaign designed to resonate with fans.
Andrew Low Ah Kee, Fanatics Commerce CEO, emphasized the new gameday experience that this collaboration will offer NHL fans. As the hockey season kicks off, the partnership aims to connect fans with their favorite teams through a blend of comfort and style. The initial release will showcase teams such as the Boston Bruins, Vancouver Canucks, and Toronto Maple Leafs, among others.
For fans eager to get their hands on this exclusive collection, a list of Lids-operated stores where the merchandise can be purchased starting October 29 has been provided. From Boston to Vegas, Montreal to Seattle, fans across various locations can shop for their favorite team’s merchandise, creating a unique and trendy gameday experience.
Lululemon and Fanatics have truly redefined fan apparel by infusing fashion with functionality, offering NHL enthusiasts a whole new way to support their teams in style. This exclusive collection is not just about gameday attire; it’s a celebration of the shared passion for hockey, bringing fans closer to the game they love.
