Burbank Sportscards, an esteemed player in the sports card market, has struck a momentous deal with the newly launched Fanatics Collect platform. This exclusive agreement will see the listing of Burbank’s extensive inventory of 40 million sports cards on the rapidly growing marketplace, marking a significant development in the world of collectibles.
Established as a powerhouse in the industry, Burbank Sportscards has been a prominent seller on eBay since as far back as 2003, boasting an impressive track record of over 6.8 million items sold. Additionally, the shop has also conducted business on the Beckett Marketplace, facilitating the sale of another 7.2 million cards since 1999, solidifying its position as a leading figure in the card trading sphere.
The partnership with Fanatics Collect is perceived by Burbank Sportscards’ owner, Rob Veres, as a strategic move to enhance the business’s reach and capitalize on new avenues for growth. Through this collaboration, the aim is to not only list trading cards on Fanatics team shops alongside merchandise like caps and jerseys but also ensure a diverse representation of players and teams, catering to a wide array of collectors and enthusiasts.
Transitioning into this new chapter, Burbank is gearing up for expansion with a shift to a larger 14,000-square-foot facility. This location will house in-store kiosks that allow customers to place orders for cards on-demand, providing a seamless shopping experience. With a plethora of 25 million cards available for immediate retrieval by staff, Burbank aims to curate a dynamic and engaging experience for collectors.
The initial hurdle lies in the integration of the vast collection of 40 million cards onto the Fanatics Collect platform. Leveraging Burbank’s sophisticated in-house inventory system, the migration process is expected to kick off in the coming weeks, with cards gradually becoming available for purchase. Notably, cards acquired in-store at Burbank will enjoy an exclusive window of one to two days before being listed on Fanatics Collect, adding an element of exclusivity for patrons.
Diverging from the conventional method adopted by other sellers on the platform, Burbank will retain control over its own fulfillment operations. Anticipating a surge in demand, Veres envisions the expansion of the current team of 25 retail and e-commerce staff to accommodate the growing needs efficiently.
Although challenges loom on the horizon, Veres exudes confidence in the forward stride taken by Burbank. With aspirations for curated card drops and active participation in forthcoming Fanatics events, the future appears promising for the renowned sports card seller.
The envisioned collaboration between Fanatics Collect and Burbank Sportscards extends beyond a mere business transaction, with both entities harboring ambitious objectives for the long haul. For Fanatics, the imperative lies in attracting and retaining a fresh pool of customers, while Veres sets his sights on sustained sales growth. Augmenting the existing inventory of both low-end and high-end cards on the platform, Burbank aims to broaden its market outreach and captivate audiences worldwide.
Echoing his optimism for the future, Veres envisions an unprecedented level of exposure facilitated by the partnership with Fanatics, propelling Burbank Sportscards into new realms of recognition and success in the realm of sports card trading.
