Upper Deck Unveils NIL-Focused College Athlete Trading Cards

Darryl P. Aug 8, 2024 9:31pm 11 views

Upper Deck, known for its top-notch sports collectibles, has inked significant licensing deals with The Brandr Group and CLC to introduce a unique line of trading cards that will shine a spotlight on college athletes and their accomplishments. This exciting collaboration aims to revolutionize the trading card industry by featuring emerging talents from various collegiate sports.

The World of Sports™ Volume 1 Trading Card Set by Upper Deck is a tribute to the achievements of student-athletes representing colleges nationwide. The collection showcases notable programs like the University of Nebraska women’s volleyball team and the University of North Carolina-Chapel Hill’s field hockey team, highlighting their impressive records and national titles. Athletes from a diverse range of officially licensed college programs under CLC will be featured, encompassing over 600 prestigious universities.

With a legacy of 35 years in producing high-quality trading cards for professional athletes, Upper Deck now ventures into the world of college sports with a focus on athletes' name, image, likeness, and autographs. The trading card lineup will encompass stars from women’s and men’s sports such as softball, gymnastics, field hockey, soccer, volleyball, basketball, and football.

Jordy Bahl, a multiple-time national champion pitcher, expressed her enthusiasm for being immortalized in these trading cards, saying, "It is a privilege to have some of my sweetest memories in the game of softball captured in these cards. I can't wait to share them with my family, fans, and supporters who have been a part of my journey."

Jason Masherah, President of Upper Deck, emphasized the significance of these NIL agreements, stating, "We are not only providing opportunities for these talented players to build their personal brand early on, but also paving the way for gender equality in underrepresented sports. These athletes have brought tremendous success to their schools and it's time they are duly recognized and rewarded. We are excited to bring these special moments of their careers to collectors and fans."

Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, emphasized the impact of this collaboration, stating, "Partnering with Upper Deck means giving numerous collegiate athletes the acknowledgment they deserve, regardless of their sport. These trading cards will elevate the profiles of these players, whether they go on to become legendary student-athletes or pursue successful professional careers."

The Upper Deck World of Sports Volume 1 Trading Card Set will be available for purchase in local hobby shops, retailers, and online. Fans can stay updated on the release by visiting UpperDeck.com for more information on this groundbreaking initiative.



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